No one really likes advertising.
What’s to like about it?
It’s an interruption, an uninvited guest, a buzz kill.
And there’s no escaping it. It’s everywhere.
But that’s what I love about what I do.
The challenge to be the interruption that’s not an annoyance. The uninvited guest that’s funny. Not a buzz kill but a buzz.
I’ve been lucky, I’ve had the opportunity to work with some very smart and talented people who also have the same philosophy.
It makes for great work, that not only gets the consumers respect, it gets results.
And at the end of the day isn’t that what we’re all measured by?