Hammer Fred

Serious cyclist like to push themselves. They also like to ride together and try to beat each other up. Age and sex don’t matter - everyone is fair game.

They’re called training rides. They don’t cost anything, and they happen pretty much everyday of the week, all over the county.  Some climb hills, others are pancake-flat - they vary as much as the people who ride them.

So I designed a line of retro style tee-shirts to celebrate these rides. I opened an online store, I use social media and opinion leaders, and I display the shirts at the rides, all to drive people to the Hammer Fred site.

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